Ginger reflects the urban lifestyle. You can find thousands shades of gray in the skyscrapers surrounding you as you walk down the paved road, enclosed by the city-pulse. Our Ginger belongs to this particular context, the fashion scene of New York, with endless of dreams and possibilities. That is why there is a certain aura of authority surrounding people in these shades. Grey implies seriousness and get the impression of off-duty-chic. As the perfect harmony between the two extreme’s, black and white, this has become a-must-have color for designers to create a great outfit. Once you understand the power of our Ginger, it is almost impossible to imagine your life without it.