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The beauty of black is absolute, Coco Chanel once said. Thanks to her intervention in 1926, black became associated with other things than mourning and mystery. Berry is the perfect alternative for people who prefer simplicity over superfluity. It has become a long lasting love affair and a statement color. It will absorb the attention in every room you enter, the same way a black object absorbs all colors of the visible spectrum. But it can also work as a shelter, days you are not in the mood for attention. The power of this color lies in the duality– solemn and sexual, modest and arrogant.