J Brand is a leader not just in the denim and fashion spaces—they aim to embody the elevated lifestyle of the modern consumer. Their product is truly about the person who wears it and his or her individual expression of our creation. They believe his or her approach to shopping is the same as his or her approach to everything else in life: elevated, pared back, and functional. They create denim and ready-to-wear pieces that seamlessly fit into this lifestyle, with an emphasis on sustainability and a keen awareness of the impact we have on the world at large. They are passionate in our belief that the person makes the outfit, not the other way around, and that passion drives us to constantly ideate, create, and innovate.