IRO represents a female and modern silhouette which is a blend of a luxury and casual look. Aside with its passion for excellence and its sense of style, the brand aims at promoting its products’ design and quality, while remaining committed to its clients. The brand fuses New York-style urban sophistication with Parisian charm. Expect contemporary shapes and experimental fabrics in a fresh palette of understated shades to capture the quintessential charm of IRO. Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary young men who are both passionate about music, architecture and design, IRO offers bold collections.
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